Regional News

US’ PenFed Realty develops automated marketing platform for agents

By Victoria Haviland 0 Comments NEWS, Regional News

US brokerage, Berkshire Hathaway HomeServices PenFed Realty has recently launched a new platform that sports automated production of high-quality print and digital marketing services for property listings that will help save time and money for the company's 1,100 real estate professionals, giving them a large advantage in the marketplace

“As part of our overall innovation strategy, we constantly seek to provide the most powerful and effective tools and programs to help our agents grow their business and achieve success,” said Mid-Atlantic CEO & President Kevin Wiles. “Our new Listing Automation Program will be a game-changer for our REALTORS® because it takes them out of the business of producing marketing materials—a time-consuming and sometimes expensive activity—and places them squarely back to doing what they love, which is helping buyers buy and sellers sell homes.”

Available to PenFed Realty agents in the Mid-Atlantic region, Florida and Tennessee at no additional cost, LAP “automagically” creates a complete and fully-branded marketing package for an agent’s listing without the need for designers, copywriters and other marketing professionals. Created within a few hours after the property is entered into the multiple listing service, each package includes a video, virtual tour, single-property website, social media post, postcard and flyer, plus the ability to create a boosted Facebook post with just a few clicks. The package is then delivered to the agent via a mobile-friendly email that contains links to each marketing asset. Even better, the system constantly monitors the listing for changes and milestones, such as a price change, and automatically updates all the marketing materials when the change occurs.

“Taking on a new listing triggers a huge to-do list for agents that includes creating flyers, emails, websites, social media posts, and more—not to mention guiding their client through the home-selling process,” said Jessica Holt, Senior Vice President of Professional Services. “Now, thanks to this technology, we can take that particular marketing workload off our agents, which translates to unprecedented freedom to focus on their clients and close more business.”

Real estate professionals can use its web-exclusive portal, Listing Automation Center to customize the marketing materials that were created by the platform for them.

SOURCE Berkshire Hathaway HomeServices PenFed Realty
Edited by V. Haviland

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