Industry Head Classifieds
Dr. Sascha Krause has been working for Google for more than 10 years now. He is responsible for managing Google’s classifieds clients and has been investigating topics like property search, property portals and online behavior of users searching for properties for years.
Google’s mission is to organise the world’s information and make it universally accessible and useful.
Property Search in the Age of Assistance: How Mobile has Changed User Behavior and Expectations
Property portals have always capitalized on the importance of traffic and a great user experience for the success of their business. Yet, the increasing penetration of mobile phones has significantly changed how property seekers access information and what they expect from property portals.
In their presentation Sascha Krause and Alexander Hoffmann will share some insights into user behavior, examples how websites have successfully adapted to the new mobile user and give an outlook of what the future might look like.