A subsidiary of Expedia Group, the online travel company based out of the United States Hotels.com is aiming for Korea by investing more in technology innovation to keep up with the high-tech country, according to a top executive.
“We would like to move from being a challenger to a leadership position. Our goal for the next 10 years is to become an industry leader here,” said Nelson Allen, general manager of Hotels.com’s Asia-Pacific region. He was in Seoul to participate in the 10th-anniversary celebrations of the local unit of Hotels.com on Nov.16.
One way to do that is by honing Hotels.com’s technological edge to attract more mobile users in Korea -- one of the world’s most wired countries.
“We are looking at Korea as a testbed for mobile experiences,” Allen said. “About 45 percent of our transactions are on mobile devices (globally). Korea reached that point a long time ago, so it is much higher than that now.”
The country is becoming an important market for online travel agencies since the number of outbound tourists is growing. The figure increased by 18.4 percent on-year to 26.5 million last year. The company declined to state the exact figures of its market share here but said Korea is definitely a key market among APAC countries.
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