Search engine giant, Google is continuing to beef up its already alluring hotel booking platform while also claiming to not chase after OTA share. What it has in store for its hotel booking feature might just put it in first place when it comes to who consumers choose as their main booking platform.
On stage at the Phocuswright Conference, Google vice president of product management Richard Holden said that the tech giant would launch hotel booking capability on its voice-activated Google Assistant product later this month, a move in line with Google's slow but steady encroachment on OTA territory.
"Voice is impressive," said Holden. "In terms of growth overall, 50% of our traffic is on mobile today, and 20% of that is on voice and growing rapidly."
While Google Assistant is closely associated with the Google Home device, Holden reminded the audience that the virtual assistant can be enabled across a variety of device types, including mobile phones.
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